Keyword research and grouping — head terms vs long-tail
Campaign structure — search, display, shopping, and performance max
Ad copywriting — headlines, descriptions, and RSAs
Landing page relevance and post-click optimization
Conversion tracking setup — Google Ads tag and GA4 goals
5wBidding strategy selection — manual CPC, target CPA, or ROAS
Weekly optimization routine — search term analysis and negative keyword build
5wMonthly performance report — KPIs, trends, and recommendations
3wSearch impression share analysis — identify lost opportunities
5w