Keyword research and grouping — head terms vs long-tail
ResearchCampaign structure — search, display, shopping, and performance max
ResearchAd copywriting — headlines, descriptions, and RSAs
SetupLanding page relevance and post-click optimization
SetupConversion tracking setup — Google Ads tag and GA4 goals
5wSetupBidding strategy selection — manual CPC, target CPA, or ROAS
OptimizationWeekly optimization routine — search term analysis and negative keyword build
5wOptimizationMonthly performance report — KPIs, trends, and recommendations
3wReportingSearch impression share analysis — identify lost opportunities
5w