Define research objectives and key questions
12wChoose research methodology — moderated vs unmoderated
12wRecruit participants — screener survey and criteria
12wCreate discussion guide — tasks and probes
12wPrototype preparation — build testable click-through flows
12wConduct pilot test session — dry run with internal teammate
11wAffinity mapping session — synthesize pilot test findings
11wResearch report template — findings, insights, and recommendations
11wUsability test task scenarios — write 5 core tasks
11w