Define research objectives and key questions
6wPlanningChoose research methodology — moderated vs unmoderated
6wPlanningRecruit participants — screener survey and criteria
5wRecruitingCreate discussion guide — tasks and probes
5wPlanningPrototype preparation — build testable click-through flows
5wPlanningConduct pilot test session — dry run with internal teammate
5wFieldworkAffinity mapping session — synthesize pilot test findings
5wResearch report template — findings, insights, and recommendations
5wUsability test task scenarios — write 5 core tasks
5w