Define research objectives and key questions
12wPlanningChoose research methodology — moderated vs unmoderated
12wPlanningRecruit participants — screener survey and criteria
12wRecruitingCreate discussion guide — tasks and probes
12wPlanningPrototype preparation — build testable click-through flows
12wPlanningConduct pilot test session — dry run with internal teammate
11wFieldworkAffinity mapping session — synthesize pilot test findings
11wResearch report template — findings, insights, and recommendations
11wUsability test task scenarios — write 5 core tasks
11w