Set book launch date and coordinate with publisher
11wPre-LaunchWrite and design ARC — advance reader copy
9wPre-LaunchBuild ARC review team — bloggers, BookTubers, and librarians
8wARC & ReviewsAuthor website and email list — update and optimize
7wPre-LaunchBlurb solicitation — secure endorsements from established authors
6wARC & ReviewsPre-order campaign — incentives and marketing push
5wPre-LaunchLaunch week — virtual events, media, and social push
3Launch WeekBook launch budget — marketing spend and breakdown
9wBook launch promotional graphics — social media kit
6w