Headline and hero section A/B test — value proposition
5wHypothesisCTA button color and copy optimization
HypothesisMobile landing page experience audit
6wResearchSocial proof section — testimonial and case study placement
HypothesisPricing page — plan comparison table redesign
5wHypothesisForm optimization — reduce fields and friction
HypothesisPage speed optimization for conversion — Core Web Vitals audit
5w