GA4 property setup — create and configure property
Event tracking plan — key user interactions to measure
Ecommerce tracking setup — enhanced measurement
5wConversion tracking — configure key events as conversions
Audience definitions — build key user segments
5wUTM parameter strategy — consistent campaign tagging
GA4 reporting dashboard — build custom reports
Cross-domain tracking setup for multiple subdomains
6wData retention and privacy settings — GA4 compliance
5w