Shop name and brand identity — brainstorm and trademark check
Planning
Product photography setup — light box, styling, and editing workflow
5wDesign & Branding
Write SEO-optimized product listings — titles, tags, and descriptions
Product Setup
Shipping strategy — USPS vs UPS, packaging, and free shipping threshold
Launch Prep
Shop policies — returns, exchanges, and processing times
Planning
About section and shop story — craft your brand narrative
5wDesign & Branding
Etsy SEO keyword research — find high-intent search terms
5w
Etsy shop banner and logo design
4w
Product mockup templates — Canva design batch
4w
Etsy shop announcement and social media teaser plan
4w
Social media launch teaser campaign — Instagram and Pinterest
4w
Product mockup templates — Canva design batch
4w
Packaging design and unboxing experience plan
4w
Etsy holiday season prep — October through December
3w
lena-park-etsy /

Etsy Shop Launch Checklist

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