Brand audit — gather existing assets, logos, fonts, and colors

Define brand personality and values

Logo usage guidelines — clear space, minimum size, and variations

Color palette — primary, secondary, accent, and neutral values

Typography — primary and secondary font families with hierarchy

Brand voice and tone guide — writing principles and examples

Iconography and illustration style guide

Photography and imagery direction — style, filters, and composition

Template library — business cards, letterhead, social media, pitch deck

Brand guideline document — compile everything into a single PDF

Brand voice examples — do's and don'ts for social media