Shopify Store Launch Checklist — 23 cards

Product sourcing and supplier research

12wPlanning

Choose Shopify plan and set up store

11wSetup

Design logo and brand assets for store

11w

Product photography — shoot and edit product images

11w

Set up shipping zones, rates, and carriers

11w

Configure tax settings and collection rules

11w

Create essential legal pages — About, Contact, Shipping Policy, Returns, Privacy

11w

SEO foundation — optimize meta titles, descriptions, and URL slugs

11w

Set up abandoned cart email automation in Shopify

10w

Set up Google Analytics and Facebook Pixel

10w

Product page copywriting for top 5 SKUs

11w

Email marketing sequence — welcome series and flows

10w

Set up email marketing with Klaviyo — welcome flow and abandon cart

10w

Set up Shopify payments and tax rules

11w

Set up order confirmation and thank-you email automations

Customer review collection strategy — post-purchase follow-up

10w

Product inventory management — stock tracking system

11w

Customer review and testimonial collection system

10w

Shopify SEO — optimize product pages for search

10w

Product listing optimization — title, bullets, and A+ content

10w

Inventory management — set up stock tracking and low-stock alerts

10w

Customer review strategy — post-purchase review request flow

10w

Customer service and returns policy setup

10w

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