SEO-optimized blog to attract inbound client leads — Freelance Writer Portfolio Checklist

Portfolio website — choose platform and domain

Curate 10–12 best writing samples across niches

Write about page — bio, value prop, and niche focus

Client testimonials — request 5 from past clients

Services page — pricing packages and process

SEO-optimized blog to attract inbound client leads

Create downloadable writing sample PDF — leave-behind for prospects

LinkedIn profile optimization for freelance writers

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